Start with the stated story
Record what the campaign says the picture depicts. Look for a named organisation and an official website you can reach independently, rather than relying only on a link in a message.
Review the image context
- Search the picture if you are entitled to use it.
- Read captions on credible matching publications.
- Compare event, location and date claims.
- Confirm donation routes with the organisation itself.
An archive photograph might be used to illustrate an ongoing cause. That should be distinguished from a claim that it depicts a newly named beneficiary. The caption's specificity matters.
Avoid exposing people in the image
Do not try to identify private beneficiaries through face matching or publish speculative personal details. The legitimate check is whether the campaign's source and payment route support its claims. An empty image search is not proof that the fundraising story is accurate.
Continue with checking source context.
Published by Facehunch with AI assistance. How we use sources and maintain these guides.