Read the presentation
Check whether the picture is labelled illustrative and whether the testimonial identifies a real organisation or links to an original review. Avoid assuming that a generic portrait represents a verified customer.
Follow the source
- Search the portrait as an image, within permitted use.
- Look for a stock-library or original publication match.
- Compare the website's wording with that source.
- Request clarification from the business if the distinction matters.
A company may use an illustration beside an anonymised quote and disclose that choice. A page that presents a stock model as a named customer makes a different claim.
Keep findings limited
Do not infer the model's identity from a stock listing or contact unrelated people shown in results. Record whether the photograph supports the way it is presented. The testimonial's underlying experience requires separate evidence such as an attributable original review or documented customer permission.
Continue with checking source context.
Published by Facehunch with AI assistance. How we use sources and maintain these guides.